This Year Events

Latest events for year 2018
February 2017

04

Feb

The Peppers' Massive 2017 Tour
17:00 - 19:00

Following a select number of festival dates in 2016, The Red Hot Chili peppers are heading out onto the road proper for a huge world tour. Their first road trip since 2014, in comes in support of their latest offering The Getaway, a lush, textured album, co-produced by Danger Mouse and Radiohead producer Nigel Godrich, which was a creative reinvention for the band.

04 Feb 2017
Toronto Theater
555-555-5555
John Doe

09

Feb

Abba Mania
21:00 - 23:00

ABBA fans of the US unite! It's time to pull out the platform boots, bellbottom flairs and starched collars as ABBA Mania once again hits American shores. Transported from London's West End and multiple tours of the UK, the show is an astounding tribute to the beloved music of one of the most successful acts in musical history. Don't miss this chance to relive the best of the ABBA catalogue at Danforth Music Hall in Toronto, ON, February 9, 2017

09 Feb 2017
Air Canada Center
555-555-5555
John Doe
March 2017

05

Mar

Ariana Grande
21:00 - 23:00

She may be a pint-sized pop princess but don't for a second doubt if Ariana Grande packs a punch! Dangerous Woman is one of the biggest albums of the year, and the long-awaited supporting tour is here! A huge step up from My Everything, Dangerous Woman is a mature effort from the young star, featuring a bunch of starry collaborators - Future, Nicki Minaj - and countless pop belters, such as the sultry title track and the finger clicking 'Into You'.

05 Mar 2017
Toronto Theater
555-555-5555
John Doe

30

Mar

Lionel Richie With Mariah Carey
17:00 - 19:00

A pop music force of nature, Lionel Richie has been making sweet music for over 50 years, both with the funk outfit The Commodores and as a solo artist. He has an Oscar, five Grammys and 16 American Music Awards to his name, with his songwriting talents matched only by his megawatt charisma and old-time showman stage persona. 2017 see Richie heading out on a nationwide tour, with a very special guest in tow - none other than pop diva Mariah Carey, taking a break from her Vegas residency.

30 Mar 2017
Air Canada Center
555-555-5555
John Doe
April 2017

10

Apr

Bon Jovi
20:00 - 22:00

Jon Bon Jovi and Co. head out on an extensive tour in 2017 in support of their new record This House Is Not For Sale. The band have previously played a handful of special listening parties, but this is the first series of dates on which most fans will have the chance to hear the group's new material..

10 Apr 2017
Air Canada Centre
555-555-5555
John Doe
May 2017

26

May

Norah Jones
17:00 - 17:00

Award winning vocalist and pianist Norah Jones is one of the most sensational artists of our time, and her unique blend of jazz and pop, and trademark sultry vocals appeal to audiences from a variety of genres.

26 May 2017 - 27 May 2017
Toronto Theater
555-555-5555
John Doe
June 2017

03

Jun

Neil Diamond
11:00 - 16:00

One of the most successful pop singers in history, the great Neil Diamond has now been in the business for half a century, a fact he's celebrating with a huge 50th Anniversary Tour throughout 2017. A member of The Rock 'n' Roll Hall of Fame, and more than 125 million record sales under his belt, Neil's best known tracks include 'Sweet Caroline', 'Red Red Wine' and 'I'm a Believer' (originally performed by The Monkees).

03 Jun 2017 - 06 Jun 2017
Air Canada Center
555-555-5555
John Doe
May 2018

24

May

Academics World 380th International Conference on Management and Information Technology (ICMIT)
13:30 - 15:00

Academics World 380th International Conference on Management and Information Technology (ICMIT)

24 May 2018 - 25 May 2018
Cape Town, ZA
555-555-5555
John Doe
June 2018

13

Jun

TOP ECOMMERCE PLATFORMS
19:00 - 21:00

Overwhelmed by the Available eCommerce Solutions?

Here Are the Top 4.

 

WordPress or Squarespace? Shopify or Magento? With hundreds of ecommerce platforms to choose from for running your online store, selecting the right one can be a daunting task.

But it’s a very important one. In fact, the ecommerce platform you pick for your business is as important as the location of a physical store: The wrong platform can hinder sales, alienate customers and turn simple sales tasks like calculating shipping fees into a logistical nightmare.

While most platforms offer similar functionality, small differences in ease of use and other options — like provisions for coupons/discount codes, themes, and templates; and even payment getaway options — can make a big difference for the customer’s overall experience.

Starting to feel overwhelmed by the options? Don’t worry: I’ve broken down the pros/cons for four of the most popular choices below:

 

1. WordPress.

If you already have a WordPress website and are looking to build out ecommerce functionality, click straight over to the WooCommerce plugin. This fantastic free plugin integrates seamlessly with WordPress, giving you endless flexibility, flexible shipping (including free, flat-rate or drop shipping) and extensive payment options. WooCommerce gives you complete control over every single aspect of your store, from stock levels to taxes. Most importantly, your sales data always belongs to you, not a third party. Need a little assistance with next steps? Check out SelfStartr’s “WordPress eCommerce: The Definitive Guide” to get the ball rolling on your site.

2. Shopify

Shopify is a hosted ecommerce solution that does more than just offer customers their very own online store. The platform also provides full integration with social media for instant purchases, including buyable Pinterest pins, the Twitter “buy now” button and the Facebook shop, as well as iPad point-of-sale capabilities. Perhaps the biggest benefit of Shopify is its stellar customer support team, saving you countless hours of potential website sales headaches. For small business owners who want to focus on expanding their online presence rather than worrying about site maintenance and technical difficulties, Shopify is a smart choice.

3. Magento

This popular ecommerce platform powers more Internet Retailer Top 1000 merchants than any other platform or provider. Magento Commerce offers an “Enterprise Edition” for customizable desktop, mobile and tablet sites; optional commerce order management; and specialized solutions for the fashion industry and small businesses. Since Magento’s code is open source, the platform also provides users with unrestricted freedom for site customization, although you’ll need to be comfortable with HTML/CSS coding. As a bonus to businesses with international sales, Magento offers multilingual support. However, some users complain about slow site performance speeds and a not-so-friendly back-end interface. Magento can have a steep learning curve, so if you’re serious about this ecommerce solution, consider bringing in a Magento expert to kickstart your site.

4. Squarespace. 

For folks who are new to the ecommerce world, Squarespace hits the sweet spot. It offers just enough customization capabilities to make your storefront your own, without overwhelming you with too many options. Squarespace earns bonus points for its award-winning templates and shop-able lookbooks. Squarespace’s ecommerce functionality is fully baked into its platform; just insert a product block into your website to get started. If your mission is to build a website (that also happens to sell products), then Squarespace is an obvious choice; its templates are excellent, its CMS is intuitive and the photo editing/display tools are first-class. If your primary mission is an online store, however, you may find Squarespace a bit limiting. At the time of this publication, Squarespace works only with one payment gateway, Stripe, and not with PayPal, which may be a deal-breaker.

Which ecommerce platform is best?

The “best” ecommerce platform is the one that’s right for your needs. First, you’ll need to decide if you want a hosted solution (like Shopify) or self-hosted one (like WordPress). Next, consider the amount of control and flexibility you want over your site. For maximum customization, stick with WordPress and the WooCommerce plugin.

If you’re looking for robust social media sales functionality, in addition to an online storefront, Shopify is a great choice.Are you worried about serving mobile customers? Be sure the platform you choose offers responsive design for smartphones and tablets, the way Magento does. Finally, if your primary goal is a beautiful web presence, and product sales are secondary (and PayPal integration doesn’t matter), then Squarespace is your best bet.

Bottom line: Your MAIN GOAL  is not to manage your shop software, it’s to sell your products. The last thing you want is a complex or challenging platform that gets in the way of your ability to make sales just because you wanted to save a few bucks. Whether you’re opening your first ecommerce store or considering an upgrade, take the time to carefully compare your options before making a selection.

Still not sure about which solution suits your business best? Contact our professionals for a free consultation today.

13 Jun 2018 - 25 Jun 2020

13

Jun

MOST IMPORTANT GOOGLE RANKING FACTORS
13:30 - 16:30

30 Most Important Google Ranking Factors

Google uses about 200 various factors to rank a site.

Apparently.

It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating. Especially for someone only starting to rank their site.

But here is the catch. Not all those factors are equally important. Some are indeed a must haves but others might not make much of a difference in your market. Many you don’t even have much direct influence on.

If you just launched your site and try to find out what aspects of SEO you should focus on first, here’s a treat for you. A list of the most important Google ranking factors a beginner should know.

On-Page factors:

The way your page is optimized has the most profound effect on its rankings. Here are the page optimization factors that can affect its search visibility:

  • Ideally, the keyword should be placed at the start of the title tag. Pages optimized this way will rank better than those with keyword closer to the title’s tag end.
  •  The importance of the meta description tag today is often discussed in SEO circles. It is nonetheless still a relevancy signal. It is also crucial for gaining user clicks from search results pages. Including the keyword in it makes it more relevant to a search engine and a searcher.
  •  an ongoing discussion about its importance, it is still a good practice to include your keyword in a unique H1 tag on a page.
  • Using keywords in the pages copy. Up until recently, stuffing your page with keywords was a surefire way to increase its rankings for a particular keyword. That’s not the case anymore. Using the keyword in the copy still sends a relevancy signal of what the content is about. How you place it, however, has changed drastically.
  • The length of the content. These days searchers want to be educated and won’t satisfy with basic information. Google, therefore, looks for authoritative and informative content to rank first. And it’s common sense that the longer your content is, the greater the chance that you can cover more aspects of your topic. Don’t be shy of writing long but highly useful copy then.
  • Duplicate content. Not all factors can influence your rankings in a positive way. Having similar content across various pages of your site can actually hurt your rankings. Avoid duplicating content and write original copy for each page.
  • Canonical tag. Sometimes, however, having two URLs with similar content is unavoidable. One of the ways from preventing this from becoming a duplicate content issue is by using a canonical tag on your site. This tag does one simple thing; it tells Google that one URL is equivalent of another, clearly stating that in spite of two pages having the same content, they are in fact one.
  • Outbound links. Linking to authoritative pages sends trust signals to the search engine. Think of it this way, the only reason why you would send a user to another site is if you wanted them to learn more of the subject. This can be a huge trust factor for Google. Too many outbound links, however, can significantly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation.
  • Internal links. Interlinking pages on your site can pass their strength between them.
  • Keyword in URL. Including the keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.
  • Site factors:

    There are certain site-wide factors that can affect your site’s search visibility as well:

  • Sitemap. A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes.
  • Domain trust. Trust matters. It’s hard no to think that sites Google trusts should rank higher. Needless to say, building trust factors of your domain will certainly pay off.
  • Server location. Some SEOs believe that a server’s location helps to boost rankings for that particular country or region.
  • Mobile optimized site. Only a year ago, 46% of searchers used mobile exclusively to research. I believe this number increased exponentially in the last 12 months. It would be no surprise then that having a mobile optimized site would affect rankings in some way.
  • Google Search Console integration. Lastly, having your site verified at Google Webmasters Tools is said to help with your sites indexing. Even if that’s not the case, the tool provides valuable data you can use to optimize your site better.
  • Off Page factors:

    When ranking your pages, Google looks at factors outside of your site as well. Here are some of the key ones:

  • The number of linking domains. The number of domains linking to you is one of the most important ranking factors.
  • The number of linking pages. There might be some links from a particular domain to your site; their number is a ranking factor too. However, it is still better to have more links from individual domains rather than from a single domain.
  • Domain Authority of linking page. Not all pages are equal. Links to pages with higher domain authority will be a bigger factor than those on low authority domains. Therefore, you should strive to build links from high domain authority websites.
  • Link relevancy. Some SEOs believe that links from pages related to your pages topic carry more relevancy for search engines.
  • Authority of linking domain. The authority of a domain may be a ranking factor too. For that reason, a link from low authority page on a high authority site will be worth more that from a lower domain authority one.
  • Links from a homepage. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages.
  • A number of do follow vs. nofollow links. Google officially stated that they don’t count nofollow links (link with rel=nofollow attribute attached). Therefore the number of your do follow links should affect your rankings too.
  • The diversity of link types. The types of links you build to your site matters too. Too many links of one type may be a spam indicator and impact your rankings negatively.
  • Contextual links. It is said that links within the content of the page are worth more than links in a sidebar for instance.
  • Link anchor. Anchor text of a link used to be a strong ranking factor. Today it can be utilized as a web spam indicator, negatively impacting your rankings.
  • Domain factors:

    Lastly, your domain can affect your rankings as well. Some of the domain signals aren’t as strong as they used to be, there are few things worth paying attention to:

  • Domain registration length. Google considers domains registered for longer than a year as more trustworthy. QUOTE.
  • Domain history. You may not be the first person who registered the domain. And if your domain has been penalized in the past, its history might affect its current rankings.
  • Country TLD extension. If you try to target a particular local market, it is said that having a domain with a country specific TLD (.pl, .co.uk or .ie for instance) will help to achieve better rankings for that location.
  • 13 Jun 2018 - 30 Jun 2021
    Cape Town, ZA
    Media Developments

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