Secure your website and servers - be trustworthy
Why a Secure Certificate?
If your website collects sensitive information from your visitors, such as personal information or credit card details, then you should offer a secure interface to transfer the information. A secure certificate for your website will provide your visitors with the knowledge that any information being transmitted is safe from any outside interception. Besides just encrypting data sent between the visitor and the server, secure certificates also validate the identity of the company and/or individual running the site. Consequently, should there be any dispute regarding a transaction, the customer has confidence in the validity of the certificate's contact information.
What is SSL?
Secure Sockets Layer, SSL, is the standard security technology for creating an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remains private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers. In order to be able to generate an SSL link, a web server requires an SSL Certificate. InstantSSL is such a Certificate, and when installed, can be used to create secure links to protect transactions, passwords, personal details, etc.
Building Trust
Unfortunately, the online world is tainted with mistrust. Spam, viruses, and internet scams have created a justifiably paranoid population of internet users. Many users realise that it's not wise to submit credit card information or other personal details through non-secure sites. A secure certificate is a critical aspect in building trust between your website and its visitors.
Role of SSL Certificate in Search Engine Ranking
Google indexes HTTPS versions of web pages when compared to the duplicate HTTP version. Business owners who do not have websites that are secured with SSL Certificate will have to face the repercussions of Google’s policy as it marks the website as not secure. This will repel your customers and they might choose your competitor over you. Moreover, as your search engine ranking gets hampered if your website is without this security certificate, you would not be able to get the desired traffic on your site. Ultimately, it will affect your conversion rate.
Whenever a prospect checks the search results, a secure HTTPS website appeals more than a non-secure website with merely http. Google Chrome changes the HTTP security indicator to a red triangle that is used to show broken HTTPS at the time the customer enters the information in the form on HTTP page, and for every HTTP page in incognito mode.
The website performance gets greatly enhanced if a website is running on SSL Certificate. You can get cheap SSL Certificate right away so that your business growth does not get deterred because of security issues.
Even when you consider your website as a content-based site, with no involvement of sensitive data whatsoever, securing it with SSL Certificate is worth the investment as the current boost in search engine rankings could soon become a penalty for sites that do not, at some point in the near future.
You have the resources for a great website — awesome content, eye-catching designs, the latest in online advertising — but how do you manage to earn credibility in the online world? Let visitors know your website is secure with SSL.
Secure Sockets Layer (SSL) secures your website’s data while it is transferred between web servers and browsers.
| 70% |
|
75% |
|
79% |
| online users exit websites due to lack of trust |
|
of online users believe security logos increase trustworthiness of the site |
|
of online users expect to see a security seal on a site’s home page |
|
|
| 4 |
Benefits of SSL for your site |
|
| 1. |
Protection from hackers |
|
In addition to encrypting sensitive data, a SSL certificate provides authentication to your site. This prevents phishing attacks and other threats to your online business. |
|
| 2. |
Boost search engine ranking |
|
A Web URL that starts with a secure HTTPS protocol gains a ranking advantage in search engines. |
|
| 3. |
Google approved |
|
Effective July 2018, Google will be flagging websites without SSL. This means that websites who fail to secure an SSL certificate will experience a decline in search rankings as well as a drop in visitor conversions. |
|
| 4. |
Build trust |
|
Customers are becoming more aware of online security. The lock icon or green bar lets your visitors know that their connection is secured. |
|
| How it works? |
| ② |
| We setup your domain name |
|
| ③ |
| Site is secured and verified |
|
|
|
|
|
|
|
Speak to someone from our sales team regarding our SSL Certificates solutions - please contact us.
